DISQUS

Mixergy, Startup School: Okay, I’ll Show You How Much Money I Made.

  • Pascal-Emmanuel Gobry · 2 months ago
    That's great, but what matters in a business isn't the topline, it's the bottomline. Am I the only one who finds somewhat suspicious that you're willing to share one but not the other?
  • Truman River · 4 months ago
    You are certainly a great public speaker and you seem to have motivated quite a few people with the video.

    However, why do you only show the revenue number? Can you share how profitable the business was and the cash flow generated? Potentially anyone could build a $40million revenue business by selling $10 bills for $1 - unfortunately it would not last for long.
  • alexhoule · 6 months ago
    Videos like this one are what gives me a kick in the morning.
    It makes me want to leave my mark on the business world before I hit 25 years of age.
  • Andrew Warner · 6 months ago
    You're not 25 yet?

    I can't believe I sat on that video for months before running it. I thought
    talking about myself would distract from my mission here. Neil Patel was
    right to push me to do it.
  • alexhoule · 6 months ago
    I'm only 20.

    Undoubtedly, this video gives you huge credibility.
  • Andrew Warner · 6 months ago
    My brother Michael was under 21 when much of this happened.
  • Craig Neil · 9 months ago
    This is an awesome story, not too much information. Thanks for sharing Andrew!
  • Michael D · 9 months ago
    I heart ambition too! Awesome video and post Andrew, keep it up.
  • Pallian · 9 months ago
    Would love to hear more about what Bradford & Reed did... and the story behind it.
  • Jonathan Nelson · 9 months ago
    Awesome Andrew. Thanks for sharing. I think this is an inspiration for many.
  • Cesar Gonzalez · 9 months ago
    Thanks for sharing Andrew. I remember talking to you about Bradford & Reed, this puts it in context.
  • Michael DiVirgilio · 9 months ago
    Andrew - you (& your work), but mostly you inspire me. Thanks!
  • Brandon H. · 9 months ago
    Yeah, I like that. And just like that you are generating, in the way you do things, a legacy of directness, openness, bluntness and devotion to cultivating ideas. That’s great.
  • emad · 9 months ago
    I don't see any issue with you giving us your numbers. This blog is a blog geared to inform people how to be more successful entrepreneurs and this is relevant information.

    My question now is why you aren't interviewing yourself and giving us more of these tips! :-)
  • sean percival · 9 months ago
    Thats how you do it buddy, VC money isn't worth it. Start small and build it up from there. Bravo.
  • jdandrea · 9 months ago
    Color me impressed. Good for you!

    Now, I don't want to stir up trouble, but this is just me being curious and hitting a brick wall. I went to search Bradford & Reed:

    http://www.google.com/search?q=bradford+%26+reed

    I don't really find anything. Or rather, nothing at top-of-relevancy.

    Maybe the new owners already changed the name? Feel free to disabuse me of any misconceptions! I'm still impressed. :)
  • R Steven Williams · 9 months ago
    As close as we have become over the years I never new the skinny about the company you and your brother founded and sold.

    Impressive for sure my friend. This is a great story indeed.

    Thanks for sharing this.

    Peace,

    Rob
  • eric stephens · 9 months ago
    So in the spirit of transparency, how much did you sell the business for? : )

    Cheers,
    Eric
  • Frode Odegard · 9 months ago
    Well done!

    Do not underestimate the MEANING of what you have done - making money, no matter the type of business - requires the very best within us. We hear that money is the root of all evil, but I think it's the opposite.

    Francisco's Money Speech in Atlas Shrugged makes some excellent points about the nature of money and the virtues required to make it:

    http://www.capmag.com/article.asp?ID=1826

    Best wishes,

    Frode Odegard
  • Mark Epstein · 9 months ago
    So, how did you do it? We need an Andrew interview!
  • Andrew Warner · 9 months ago
    @Craig, thanks. There's more to say about this, but I'll do it in small bites to keep it manageable.

    @Michael D ambition is put down a lot, but charities/businesses/ideas all benefit from ambitious people.

    @Pallian, I had this video ready months ago and didn't publish it because I didn't want to sound boastful. But I think I need to be more open to achieve this mission.

    @Jonathan, thanks.

    @Cesar, I'm lifting the curtain a bit.

    @Michael DiVirgilio, Glad this is inspiring. Let me know what I can do to keep it useful.

    @emad, When I interview other entrepreneurs, it feels like research. When I talk about myself, it feels like I'm egocentric. Maybe I need to get over that.

    @sean, VC money is a pain in the ass. The guys who earn it wear the amount they earned like a badge, but in private they (usually) hate the hell they put themselves in.

    @Joe, the assets are now in the hands of Fox Interactive Media and Demand Media.

    @RS Williams, I'll talk more about what we did. Neil Patel has been convincing me to do it. Emad has pushed too. They're smart guys. I should listen to them more.

    @Eric, I'm not sure I can talk about what we got for the sale. The profits were where the action was for us any way.

    @frode My problem with Ayan Rand is that her vision of the entrepreneur doesn't give a rats ass about others. What I love about capitalism is that it forces entrepreneurs to stop being selfish and obsess on others. I can't tell you how many hours we spent in this company wondering, "what do people want to buy?" or "What will draw the biggest audience?"

    @Mark Sean Percival did a short interview on lalawag.com
  • Andrew Warner · 9 months ago
    @Brandon, I'm responding to you separately because I wouldn't have gone as far or as fast in life if I hadn't met you. You were in the trenches @ Bradford & Reed and beyond. Thanks.
  • Don From Clover Content · 9 months ago
    Wow, that was some good encouragement. It's good to see that you made it big but did it quietly. I don't think there's any shame in making money. It's and indicator of the value you create and obviously, you created quite a bit of value. Thanks for the honesty.
  • King of Clubs · 9 months ago
    I heart Ambition: do you mean the card game?
  • Kyle Welter · 9 months ago
    Nice work keeping with the theme of your overall goal to be as transparent, open and honest as possible. The Bradford and Reed story is quite amazing. I'll be searching for a way to create a need just as you did.
  • Ryan Born · 9 months ago
    killer sales , killer ambition.....you are such a sales stud....amazing story Andrew
  • Deep Patel · 9 months ago
    that is why I'm here on Mixergy and was the reason I found you. I'm on the path of building a world changing business and your company is increasing my chances of success. thanks for including me on your journey to learn how to build a better business.
  • Jeff · 9 months ago
    Wow! Pure power! Thank you for sharing what you did. Very nice naming strategy. Really would love to hear more on how you've grown your business.
  • Dig for Leadership · 9 months ago
    You rock!
  • Andy Dang · 9 months ago
    I agree

    Capitalism forces me to be less selfish. If I want to make money, I have to give others what they need first.

    Seth Godin said that he doesn't know anyone that do business for the money, but rather because it's a passion

    - but it is also true that you can be passionate about making money, about figuring out "how" to create a demanded value, about the whole aspect of business by it self.

    Side note: I absolutely love your site and I visit every single day anticipating new interviews. ....though I think it's time for a new logo and a website makeover to help expand the brand value and recognition. Just my 2cents :)


    Andy Dang
  • Melvn Ram - BrainBank · 9 months ago
    I'm curious about the specifics of how the name worked with sales calls. If I call someone without an introduction of a friend, the receptionist/secretary will usually ask what it's in regards to.

    When you think back, do you remember if you're response was vague so they weren't sure what to do so they went the safe route of transferring your call in or did they usually not ask (probably due to the name) or did you handle it a different way?
  • Shanz · 3 days ago
    I want andrew to elaborate on this
  • Khuram Malik · 9 months ago
    Hi Andrew,

    Im visiting your blog for the first time. Thank you for putting this site together.
    Your video is interesting, because my business partner and i have only just been discussing these issues today.

    This idea of openness, open mindedness and having a general love, wish and desire for those around you as well. I think its infectious and recently im starting to believe that it contributes to your own success.

    Our own business has been struggling for the last 5 years. Like any other business, we made some silly mistakes, but we have always been determined and ambitious....naive too .

    But while we have been doing that, and learning the things that we have, even though we are yet to see the sucess in our business, i already provide advice to other people i know in business to help them in any way that i can. Any little thing that i can learn, anything that has helped us, i like to pass it on.

    I agree, that mindset is everything and if you have the ambition and passion, i believe one can pull it off.

    Our business is also ogranic. We both (my business partner and i) decided that we were going to run the business without any outside investment, and scrapping is exactly what we have been doing for the last 5 years.

    One day, .......one day very soon, i really hope it will be worth it.
    Thank you for your inspiring words

    All the best.
  • Clint · 9 months ago
    Damn, Andrew. I had no idea you were such a baller. Kudos.

    You're doing an amazing job, and your blog is one of my favorites. Top 10.

    I'd love personally some help in determining which of my dozen ideas and the dozens of opportunities that present themselves each month are 'legacy-worthy'. How do you determine which can break through and win? Right now, I think it's largely guts and faith -- couple with smarts, effort and luck.

    Do you know any differently?
  • Jun Loayza · 9 months ago
    You are freaking intense bro, and I really admire it. $38M in a year! You know what... that's not even what caught my attention in this video.

    What did it for me is when you said, "build long-lasting companies that our grandchildren can interact with." I don't believe in an after-life; this is pretty much it for me. What kind of legacy will I leave in this world?

    When I'm gone, I want to be remembered for great things. Keep doing what you're doing because it is so inspiring and helpful to young entrepreneurs like myself.

    Lets sit down and do lunch sometime to get to know each other outside of the interview setting.

    - Jun
  • Jun Loayza · 9 months ago
    You are freaking intense bro, and I really admire it. $38M in a year! You know what... that's not even what caught my attention in this video.

    What did it for me is when you said, "build long-lasting companies that our grandchildren can interact with." I don't believe in an after-life; this is pretty much it for me. What kind of legacy will I leave in this world?

    When I'm gone, I want to be remembered for great things. Keep doing what you're doing because it is so inspiring and helpful to young entrepreneurs like myself.

    Lets sit down and do lunch sometime to get to know each other outside of the interview setting.

    - Jun
  • Andrew Warner · 9 months ago
    Would you rather spend your life building a Ford or a Bedazzler?


    Andrew Warner
    Founder, Mixergy.com
  • RogerV · 9 months ago
    A dollar is just a point in a game called business.

    Why do people think it's declasse' to discuss money? I know, it is. But I think it's just a game... especially since it's so ironic that the more one has, the more of an abstraction aka game it becomes.
  • Andrew Warner · 9 months ago
    I think it's a little like dating. If you're single, it's good to want a
    dates. But if you spend too much time talking about how much you want to
    date, you'll sound desperate and hurt your chances.

    Aren't there somethings in life that we're much more likely to get by going
    at them indirectly?



    Andrew Warner
    Founder, Mixergy.com
  • Lawrence · 9 months ago
    Now, that is an engaging story. I even called my girlfriend into the room to read it aloud to her. I will be following you and I look forward to applying your generosity of spirit to creating my own legacy with my business.
  • Andrew Warner · 9 months ago
    Thanks Lawrence.

    I've been reluctant to talk about myself here, but feedback like this is making me realize I should get over my reluctance.
  • Alex · 9 months ago
    So is that company you built still around or was it one of those companies sold in the internet bubble that goes bankrupt soon after, so no real value was created?
  • Andrew Warner · 9 months ago
    Most of it was sold post-bubble. It survives in different ways as parts of different companies. I lost track of it over the years, but Fox Interactive Media still owns a part. DM owns another. And if you listen to my interview with Rosalind Resnick, I think you'll here that I sold a part of it to her previous company.

    But there's no legacy. I can't point to a building/movement/company that's still influencing the world.
  • Joel Spolksy · 9 months ago
    How about some profit & growth numbers? Anyone can make $38m selling dollars for $.90.
  • Andrew Warner · 9 months ago
    Joel,

    I admire your work. I'm happy to scan in the statement and send it to you.

    The other thing you should look at is the balance sheet. Anyone can make a
    big profit, but if the revenue is all tied up in A/R the company can
    suffocate from lack of cashflow.

    Maybe you'll have a suggestion for how I can present these ideas and
    experiences. I want to start sharing my experiences, but I'm much better at
    doing than taking about what I did.


    Andrew Warner
    Founder, Mixergy.com
  • dauclair · 9 months ago
    You are legit Andrew Warner!
  • Andrew Warner · 9 months ago
    I guess that's the best part of posting that video. That it's giving my
    interviews more legitimacy.

    Thanks Dauclair.
  • Geoff · 9 months ago
    Love the eye pop out when you say i love ambition. Its crazy.
  • Andrew Warner · 9 months ago
    Ha. Too much Geoff?

    I'm talking passionately about ambition as a rebellion against the growing
    wave of people who believe you have to "take it easy and good things will
    come to you."

    That's not true. It's an insult to people who achieved anything. It's
    misleading people who try to achieve anything.
  • sameer · 9 months ago
    Andrew: This was an amazing post. I sure hope you plan to do more and share what we can learn from the exit you got .. what motivated you take the exit and how it went.

    We are lucky in LA to have mixergy that proving to be such a positive force for the entire community. I have benefited a LOT from the people I have met at your event and from the help you extended towards me.
  • Andrew Warner · 9 months ago
    Thanks Sameer. I exited because I was burned out.

    The last thing I ever wanted to do was exit. But I was so tired from long
    hours and lack of a personal life that I didn't the fire any more.

    The fire is back. I got it on vacation. And it grew when I started cycling
    and running and having an outside life.

    Glad the events helped you buddy. It's great to hear.
  • michele · 9 months ago
    love the last paragraph..... very poignant

    great sharing :-)
  • Andrew Warner · 9 months ago
    Thanks. Looking forward to seeing what you build. Keep me updated Michele.
  • JosephSherman · 9 months ago
    Naming a company that sounds like a law firm or venture capital firm is brilliant. The irony is that when everyone is trying to sound like .com you go the other way, you stand out.

    Do more with more. Thank you for your videos.
  • Andrew Warner · 9 months ago
    Isn't business fun Joseph?
  • tmeloche · 7 months ago
    Reminds me of Ashton-Tate, and dBase-II. There was no Ashton, there was no Tate, and there was no dBase-I. The old tricks still work.
  • Andrew Warner · 7 months ago
    That is one of the best comments I've ever gotten!

    I love this. Wish you used your name so I could thank you by name.

    Thanks for making this link for me. You just made a smarter.
  • Dragana · 9 months ago
    Andrew keep up the good work. There is so much useful information you give out, which we can't thank you enough for.
  • Andrew Warner · 9 months ago
    Thanks Dragana.
  • Chance_Stevens · 7 months ago
    Andrew,

    Motivation speaking is what you should be doing...heck do it for free and just record all the sessions, and sell the live DVDs, sell these interviews on DVDs. If you made $38 million with the last business - this could definitely be bigger.

    You speak from a place most people only wish they could get to and you're not selling bunk or hope, but encourage people to research and dig deeper.

    I don't know if it's the coffee I just drank, but hearing this is exciting. Knowing someone else made it proves I can make it too.

    I <3 Ambition!
  • Andrew Warner · 7 months ago
    Right on Chance!

    I have to build something bigger than Bradford & Reed or else I'll spend the
    rest of my life looking back at the "good old days." And that's not the kind
    of life I want. On to bigger and better.

    For you too buddy.

    This is a life-long quest for me. So we'll get there together.

    i <3 ambition
  • EVODENCE · 7 months ago
    Wow, I'm impressed by your ambition & perseverance, but more so than that, how do you actually achieve $38m in sales in 1 year for online greeting cards only!? How many units are sold for that revenue, how many people needed to achieve total, what was the average # of units sold per sale. You product must have been very saleable!
  • Andrew Warner · 6 months ago
    The revenue actually came in from advertising. It wasn't until years later
    that we sold anything through Bradford & Reed.

    Thanks for the compliment. It wasn't easy, but it was very satisfying to
    reach that point.
  • Samuel Lavoie · 5 months ago
    Thanks a lot for sharing that story and numbers, really this is inspirationnal. Will keep in mind the name design and ideas behind it. thanks!
  • Andrew Warner · 5 months ago
    Thanks! I really hope other entrepreneurs could use the ideas.
  • willieplasencia · 5 months ago
    Major inspiration for me...

    I hope to be in your shoes one day.

    New fan of your blog.
  • Andrew Warner · 5 months ago
    I hope to help you get even further than I did.
  • Matthew Krawse · 3 months ago
    What an excellent idea. Reverse engineering at its best.
  • ssaikia · 2 months ago
    TOTAL EXPENSES?

    Your revenues were $38 million. What were your total expenses?
  • marksellsla · 1 month ago
    Hey Andrew,

    My friend John Yang referred me to your site. He's doing a video interview with you tomorrow, how cool. First and foremost it's awesome that you've created this site for other ambitious business owners, your post is inspiring and kicks me in the butt to move forward with my business plan and vision.

    This is going to be a major resource for my project to help me create a "legacy-making" business. Kudos to you Andrew.

    BTW- Early last year a friend and myself thought of a web concept similar to Mixergy.com, we even bought the domain name www.startyourventure.com. We never did anything with it, because we didn't even know where to begin. A site like your's is needed to get us ambitious idealists to take action.


    - Mark Gonzales, http://www.facebook.com/marksellsla
  • Andrew Warner · 1 month ago
    Thanks. Looking forward to showing your friend an his viewers how I do
    interviews on Mixergy.



    Sent from my mobile
  • TristanPR · 1 month ago
    I'm glad you posted this, Andrew.

    I hope this gives EVERYONE out there a giant kick-in-the-ass to get moving! If Andrew Warner, Noah Kagan, Gary V, Siamak and all the others can do it -- let's join them! Let's do it too!

    I'm pumped.
  • Gene Lee · 1 month ago
    Dude, you are awesome. Thumbs up for sincerity and directness.
  • eugenedlee · 1 month ago
    Dude, you are awesome. Thumbs up for sincerity and directness.
  • WCbusinessCoach · 3 days ago
    Man, that is a sweet strategy with the random name. I might have to copy that.